PaddleBoard Surf, a premier online retailer specializing in stand-up paddleboards (SUP) and surf equipment, is proud to announce the acquisition of OBX Cams , the trusted Outer Banks surf webcam network. This acquisition underscores PaddleBoard Surf’s vision to elevate the digital beach enthusiast experience by merging real-time coastal insights with top-tier water sports gear and expertise.
About OBX Cams: Real-Time Coastal Intel Established in 2009
Founded in May 2009, OBX Cams has near‑continuously streamed live video from prime surf locations along North Carolina’s iconic Outer Banks. As captured in public whois records, the domain was officially registered on May 4, 2009.
The platform’s reputation has grown through consistent, reliable coverage across key surf spots such as Jennette’s Pier, Avalon Pier, S‑Turns, Kill Devil Hills, Rodanthe, and Kitty Hawk. According to its content, surfers often rely on OBX Cams for accurate, real-time surf assessments—saving hours of guesswork and travel.
OBX Cams founder, Anthony “Paddmin,” built the network’s credibility with a no-nonsense approach: “That cam is the MVP… it’s got one of the most reliable feeds, zooms in tight on the lineup, and the pier provides a perfect reference for wave height”. This grassroots authenticity has fostered strong trust among locals and visiting wave riders alike.
About PaddleBoard Surf: SUP & Surf Gear Expertise Since 2012
PaddleBoard Surf has earned its reputation as a one-stop shop for water sports gear since its founding in 2012. The company offers a carefully curated selection—including performance-grade SUP boards, surfboards, paddles, and accessories—paired with in-depth buying guides, expert gear reviews, and community resources. They’ve positioned themselves as a trusted partner for paddlers and surfers seeking advice-backed equipment tailored to their skill level and preferred conditions.
Why This Acquisition Represents the Perfect Fit
1. Live Content + Ecommerce Meets Informed Purchase
By integrating OBX Cams’ proprietary live-stream network, PaddleBoard Surf enhances its platform with real-time coastal intel—a game changer for users who want to monitor swell, winds, and crowd conditions before buying gear or heading out.
2. Shared Audience, Complementary Expertise
OBX Cams regularly engages surfers racing to the beach for the next swell, while PaddleBoard Surf caters to SUPers and surfers on the hunt for the right board. Their combined communities easily overlap, allowing seamless cross-promotion of gear, tips, and educational content.
3. Strategic Location: The Power of OBX
The Outer Banks are central to both brands. PaddleBoard Surf offers shipping and service solutions across the East Coast, making OBX webcams a meaningful and relevant addition. This locale synergy connects surfers and SUPers with gear that’s actually suitable for their real-time conditions.
Testimonials from Leadership
Bruce Paulson, CEO of PaddleBoard Surf, said:
“Merging OBX Cams with our online retail experience brings unparalleled value to paddle and surf enthusiasts. Now, before deciding on a board or paddle, users can instantly check wave conditions—an all‑in‑one digital surf shop powered by live intel.”
Anthony ‘Paddmin’ Hill, founder of OBX Cams, added:
“I built OBX Cams to give surfers a quick window into the OBX surf lineup. Teaming up with PaddleBoard Surf means we can preserve our straightforward surf‑cam mission while giving our audience direct access to gear that matches what they’re seeing—whether it’s waist‑high glass or double‑overhead sets.”
Key Benefits for Users, Retailers & Coastal Communities
a. Better Surf-and-SUP Sessions Through Conditioning
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Live Alerts & Viewing: Users can receive push notifications based on custom surf thresholds—e.g., waves ≥3 ft at Jennette’s. And before they head out, they can watch the feed directly on PaddleBoard Surf, complete with tide overlays and crowd estimates.
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Gear Relevance: When the live feed shows specific conditions (e.g., choppy shoulder-high wind swell at Avalon), the site can highlight appropriate gear—like stabilizing inflatable SUPs or foam surfboards suited for those waves.
b. Head-to-Toe Experience + Enhanced Customer Engagement
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Community Guides & Resources: Expect expanded offerings, such as SUP coaching tips tied to tide cycles, OBX-specific surf etiquette, and local gear maintenance guides.
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Event Pairings & Integrations: Live streams may accompany SUP races, surf contests, and coastal clean-ups—supporting regional events and boosting local tourism culture.
c. Revenue Growth, Brand Loyalty, and Community Retention
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PaddleBoard Surf gains improved web traffic, user engagement, and more targeted e-commerce conversions.
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OBX Cams gains access to a solid customer service infrastructure and fulfillment channels with national coverage.
Post-Acquisition Roadmap & Integration Timeline
Phase 1 – Transition & Launch (Next 3 Months)
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OBX Cams will maintain its current domain and streamlined interface under the PaddleBoard Surf umbrella.
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Real-time streams from Jennette’s, Avalon, S‑Turns, and more will be embedded directly on PaddleBoard Surf.
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Users can sign up for personalized surf-condition alerts and access tide tables and gear pairing suggestions.
Phase 2 – Platform Enhancement (Months 4–8)
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Mobile app upgrades: push notifications, custom watch lists, and “wave-ready” gear bundles.
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Expanded live content: weather overlays, crowd index metrics, and user-sourced surf insights.
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SUP-surf hybrid content: tutorials on catching waves with SUP gear, coastal navigation tips, and safety protocols.
Phase 3 – Expansion & Community Events (Months 9–12)
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Launch of SUP + Surf Day events in OBX—featuring demo boards, free lessons, and live cam viewing stations.
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Integration with local surf schools, outfitters, and tourism boards for regional wellness and outdoor retreats.
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Roll out of branded OBXCams‑meets‑PaddleBoardSurf merchandise.
About the Outer Banks Surf Cam Network
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Jennette’s Pier Cam: A flagship stream recognized for consistent picture quality and lineup visibility.
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Avalon Pier & Other Spots: Cited as “hidden gems” for those seeking shoulder-high north swells—valued by surfers for pre-session pick-ins.
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Coverage Footprint: OBXCams maintains multiple live feeds in the OBX region, including Kitty Hawk, Rodanthe, Avon, and Hatteras.
About PaddleBoard Surf
Founded in 2012, PaddleBoard Surf is a trusted online hub for paddlers and surfers. It offers:
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A full catalog of SUPs, surfboards, variegated paddle options, and accessories.
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Expert reviews, lifestyle content, pro‑level tips, and community Q&A interactions.
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A mission to simplify board selection while enhancing user confidence through trusted information.
About OBX Cams
Since opening in 2009, OBX Cams has grown from a passion project to the go‑to site for OBX wave insights. Its live streams—especially the reliable Jennette’s Pier camera—have made it a daily habit for surf fans.
Investor and Community Opportunities
PaddleBoardSurf welcomes inquiries from coastal businesses, local surf schools, tourism boards, and sponsors interested in content partnerships or event activations powered by the combined platform.
Media Inquiries
Media Contact:
PaddleBoardSurf Media Relations
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